Strategic Purpose
Note to Team: The Refine Builders Strategic Purpose is the basis for all corporate and individual decision making. General mission and vision statements that offer many empty promises and no compelling direction for the future contribute nothing to the team. A complex multiyear plan cannot account for the day-to-day changes in an ever changing, quickly growing world. Instead, the Strategic Purpose gives us an overview of general strategy, describes our direction, who we are, and how we function. By following its guidelines, growth and success will take care of themselves. In the spirit of simplicity, we limit the length of the Strategic Purpose to this page.
Refine Builders delivers superior building solutions to local Michigan residents, focused on high levels of client satisfaction and commitment to complete projects with systemic quality, speed and cleanliness.
Our fundamental strategy is to relentlessly “work” the systems of the business to perfection. Our guiding documents are the Strategic Purpose, Operating Principles and the collection of Working Procedures.
Rio Eigen’s primary offering is remodeling and construction services. These services include framing, roofing, doors, windows, siding, decks, fencing, landscaping, plumbing, mechanical, electrical, insulation, drywall, painting, flooring, tile, cabinets and countertops, trim, fixtures and appliances. Our vertical markets include residential and commercial projects.
Through intense commitment to our team, we will contribute to the success of our clients. The consequence of having a loyal, brilliant, hardworking, long-term and well-compensated team is superb quality service to customers.
Our business is complex, with many human, mechanical and computer systems in simultaneous motion. Success depends on refined communication and organizational systems, a dedicated team, documented and instantly updated procedures, first-class office space and equipment, rigorous quality control with continuous measurement, assertive, future-looking innovation, intense system maintenance/system improvement, aggressive and measured marketing, and relentless attention to every detail.
Our competitive advantageous includes a near-flawless level of world-class remodeling and construction services, implemented immediately and taking our clients to new levels of delight. We also have thoughtful customer service that is immediate and consistent, the latest high-tech equipment, and personal and corporate integrity. We use extraordinarily efficient communication tools and protocols. We constantly refine and improve all internal systems.
To grow, we proceed with an “if we build it, they will come” philosophy, working in tandem with assertive marketing efforts.
Although we tightly control Refine Builder’s operation through guiding documentation, we will modify the documentation immediately if an improvement can be made: “Our operational framework is rigid, but that framework can be modified instantly.” We segment responsibilities into specialized teams with appropriate cross training among departments. We have backup personnel for all leadership and team positions.